Professional nickname of TV cook Art Ginsburg, who appeared as Mr. Food for more than 30 years in a series of short food inserts syndicated to TV stations nationwide.
Speaking with a raspy voice and sporting a traditional white chef hat, Mr. Food shared recipes that saved time, money and that said, “No! to mess and fuss and Yes! to flavor and simplicity.” Mr. Food’s catchphrase is “OOH It’s so GOOD!”
“It should be fun. It should be easy. It should be available. It should be no-fail. We use as few ingredients as possible and ingredients that are available in any supermarket in the country.” – Art Ginsberg on his recipes.
In 1975, Ginsburg showcased his cooking talents on a local television food program at WRGB in Schenectady, New York. By 1980, his 90-second MR. FOOD segments were being syndicated to nine U.S. television markets. Prior to his work on television Ginsburg was a butcher and ran his own catering business.
Mr. Food was a prolific writer, with 52 cookbooks published and sales of over 8 million copies. His cookbooks included such titles as “Mr. Food Cool Cravings: Easy Chilled Desserts”; “Mr. Food Easy Tex-Mex”; “Mr. Food Cooks Chicken”; “Mr. Food Shares More Than 150 Fun, Festive Tex-Mex Recipes”; and “Mr. Food One Pan, One Meal”.
In addition to the Mr. Food segments, his company produced “Mr. Food’s Test Kitchen“, hosted by Howard J. Rosenthal.
Born on July 29, 1931 in Troy, New York, Arthur “Art” Ginsburg died from complications of pancreatic cancer on November 21, 2012 in Weston, Florida. He was 81.