Term of endearment used by millionaire Thurston Howell III (Jim Backus) to address his wife, Mrs. Eunice Lovelle “Lovey” Wentworth Howell (Natalie Schafer) on the the sitcom GILLIGAN’S ISLAND/CBS/1964-67.
Lovey Howell is wealthy heiress/socialite and member of the Daughters of the Revolution (DAR). She attended Vassar and speaks French and Italian. She claims to have been presented at the Court of St. James and to be close friends of Grace and the Prince of Rainier. Lovey once introduced herself as “Mrs. Thurston Howell III, from New York, Palm Beach and of course, Paris, mon cher.”
When Lovey got married, her rich daddy gave her an oil company located in Dustbowl, Oklahoma as a wedding present.
Later in life, both Lovey and Thurston Howell III (a.k.a. “The Wolf of Wall Street”) were marooned on a deserted island in the South Pacific after they set sail from a tropic port on the S.S. Minnow for a three hour tour…a three hour tour.
As the story goes, “the weather started getting rough, the tiny ship was tossed, if not for the courage of the fearless crew the Minnow would be lost. The ship set ground on the shores of an uncharted desert isle with Gilligan, the Shipper, too (Jonas Grumby), the millionaire (Thurston) and his wife (Lovey), the movie star (Ginger Grant), the Professor (Roy Hinkley) and Maryanne.”
Lovey and Thurston were eventually rescued. To commemorate their rescue, the Howells and rest of the castaways, set sail once again on the SS Minnow II, and as luck would have it, they were caught in a storm and shipwrecked on the same island where they spent so much time.
The Howells were rescued a second time, but Lovey and Thurston now favored living a tropic life on the island, so they built a hotel and decided to live there with all the original castaways.