The affectionate nickname used by domestic relations Judge Brad Stevens (Jim Backus) in reference to Joan Stevens (Joan Davis), his slightly wacky housewife on the sitcom I MARRIED JOAN/NBC/1952-55.
Note: Years later Jim Backus would call another TV wife by the name “Lovey” when he starred on the sitcom GILLIGAN’S ISLAND/CBS/1964-67 as millionaire Thurston Howell III, (a.k.a. “The Wolf of Wall Street”), a millionaire industrialist shipwrecked on an deserted island with his wife Mrs. Lovey Howell.
On the detective drama HAWAIIAN EYE/ABC/1959-63 singer-photographer Cricket Blake (Connie Stevens), who worked at the Shell Bar of the Hawaiian Village Hotel, was given the special nickname of “Lover” by two handsome detectives Tom Popaka (Robert “Bob” Conrad) and Tracy Steele (Anthony Eisley).
See also – “I Married Joan” – Pilot Episode @ You Tube