Doublemint Twins

The advertising mascots for the Doublemint Chewing Gum commercials. Identical twins Jayne and Joan Boyd of Hammond, Indiana, appeared in a series of 12 Doublemint Chewing Gum commercials from 1959 through 1963 playing tennis, riding bicycles, and sliding on toboggans as they touted the company’s jingle “Double your Pleasure, Double Your Fun With Doublemint Gum.”

When Joan became pregnant in 1963, the Boyd Twins were dropped from the Wm. Wrigley, Jr. Company advertising campaign. In later years, Joan worked as a receptionist in Chicago, while Jayne lived in Beverly Hills with her TV producer husband, Al Schwartz. (People Weekly 7/21/97 p. 95)

In 2005, the Wm. Wrigley Jr. Company returned to a nostalgia ad campaign starring an attractive set of blond twins who sing “Whatever happened to simple fun?” and peddle through today’s loud, fast-paced, and stressful world on a tandem bicycle.

As the wholesome 1960s-styled twins travel through the commercial, they sing such lyrics as “You didn’t double your pleasure, you just doubled your pain” and “Deodorant’s extreme, water’s got caffeine, even the news is mean.”

The campaign (created by Chicago’s BBDO ad agency) also hosted a contest that looked for other fun-loving twins who might win a spot in future Spearmint and Doublemint ads.

Other famous twins to star in the Doublemint commercials:

  • Cybil and Tricia Barnstable (from the 1970s sci-fi series QUARK fame). The Barnstable twin’s popularity as the Doublemint Twins earned them the March 1981 cover shot of Playboy magazine.
  • Brittany and Cynthia Daniel (from the 1990s drama SWEET VALLEY HIGH fame).
  • Heidi and Alissa Kramer (who played Meghan and Jenny Delaney, stellar cartographers on an episode of STAR TREK VOYAGER).
  • Sharon Sansaverino and Sheryl Valenti were the first black Doublemint Twins. They are the great-great-granddaughters of Ward Lee – an African boy (Cilucangy) sold into slavery in 1858.

The Doublemint chewing gum campaign was launched in 1914. The Doublemint Twins were created in the 1930s, and  became one of the most successful advertising campaigns  developed in the U.S.

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About

Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Advertising, Commercials

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