Dime Lady, The

Nickname of actress Candice Bergen earned while commercial spokesperson for Sprint Telephone Company which advertised their “Dime-a-Minute” promotions during the 1990s.

The TV spots followed a reluctant Candice Bergen as she tried to elude the many fans who were continually asking her “Is it true” questions concerning Sprint’s inexpensive Dime-a-Minute phone rates. Eventually, she took to dressing in disguises to hide from her adoring public.

Note: On the final first-run episode of her comedy MURPHY BROWN/CBS/1988-98 Murphy’s son Avery uses his mother’s Sprint card to track down their friend Eldin Bernecky the painter (Robert Pastorelli), to let him know his mother had cancer. Eldin was living in Spain in a tiny peasant village at the base of the Pyrenees.

As Eldin reunites with Murphy, Avery approaches, and says, “Do you know you could call anywhere in the world on Sunday for only a dime.” Murphy replies, “Yeah, I knew that, Honey. Now why don’t you go set another place at the table.”


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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