Coward of Bitter Creek, The

Pejorative nickname given to Cavalry Captain Jason McCord (Chuck Connors) on the western adventure BRANDED/NBC/1965-66. As the series theme song intoned, “What do you do when your branded (a coward) and you know you’re a man?”

Jason McCord was the lone survivor (knocked unconscious) of an Indian battle of Bitter Creek. Falsely accused of cowardice, he was dishonorably discharged from the Army and forced to wear the brand of a coward throughout the Wyoming frontier where his moniker “The Coward of Bitter Creek” was known by everybody.

Theme Song Lyrics for BRANDED

All but one man died,
There at Bitter Creek,
And they say he ran away …
Marked with a coward’s shame.
What do you do when you’re branded,
Will you fight for your name?
He was innocent,
Not a charge was true,
But the world will never know …
Scorned as the one who ran.
What do you do when you’re branded,
And you know you’re a man?
And wherever you go
for the rest of your life
You must prove …
You’re a man!

See alsoBranded TV Series Opening @ You Tube


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Insulting Nicknames, Westerns

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